Tag Archives: advertising

‘Tis the Season of Christmas TV Adverts

TweetIn recent years we seemed to have developed a new phenomenon – the Christmas TV advert. This regular showdown, typically kicking off around mid November, is normally dominated by the two usual suspects, John Lewis and Marks & Spencer. This … Continue reading

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The Things That Connect Us

TweetThis is Facebook’s first ad campaign: I like Facebook. But I hate this ad. Now take this Tesco ad: It hits the nail on the head. And it draws on something that connects us all – how much we hate … Continue reading

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Staying Connected

TweetLike most Brits, I love a good cuppa. I love it in the morning, I love it in the afternoon, I love it in the evening after dinner. When things are a bit rubbish – you put the kettle on. … Continue reading

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Great British Advertising

TweetI work in marketing land where we talk about things like targeted segmentation, optimised ad spend, cross-channel attribution and use endless acronyms such as CMS, USP and MQL all day long. I don’t often blog about work stuff. But yesterday … Continue reading

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